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Board Meeting Dreams

by Gufuビルギヤ

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  • limited edition cassette
    Cassette + Digital Album

    The complete BOARD MEETING DREAMS album on transparent green type I cassette! Full color, 2-sided j-card.

    Limited edition of 18 cassettes.

    Includes unlimited streaming of Board Meeting Dreams via the free Bandcamp app, plus high-quality download in MP3, FLAC and more.

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1.
2.
Coca - Cola 01:38
3.
Mercedes 00:16
4.
Blockbuster 02:16
5.
Mercedes 2 00:31
6.
7.
Mercedes 3 00:16
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9.
10.
Mercedes 4 00:31
11.
Pizza Hut 02:52
12.
Coffee Break 00:07
13.
Windows 95 01:57
14.
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16.
GAP 01:17
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18.

about

Board Meeting Dreams is my vision of how corporate executives think about advertising and internal communication. I expect that most of the specific marketing efforts rarely (if ever) made it to their company’s board of directors, but it is conceivable that those who oversaw the projects were operating on directives from the very top. “Hey Scott, we need a good and catchy way to make our younger fast food employees prepare the food and drinks correctly, think you could come up with something?” And before you know it, you have a nice hip hop beat telling you how to cook a burger.

This album first came to fruition as I worked on a project for the final class of my marketing degree. I was looking at old Coca-Cola ads online and came across a classic Coke jingle. From there it turned into a personal project to find more 80s and 90s corporate material that could easily be turned into meandering vaporwave soundscapes.

While most of the content here can be categorized as marketing, a large portion of it is actually internal communication, designed to teach employees how to optimize their work and do it to the standards of the company. It essentially turns into a form of marketing directed at the employees, trying to convince them to give a damn. As I listen to the finished tracks it shocks me how these companies felt they had to communicate with their employees, it sounds exceedingly condescending and makes me feel as though I am being brainwashed. In a sense that is exactly what they are doing. Make this pizza perfectly, discern what movies your customer likes, lay the grain of the burger correctly, “if you think they are there for a sweater, then sell them a sweater and a turtleneck.” And in the end, whether it was marketing or internal communication, the board of directors and their management team were standing over their customers and employees imploring them to buy, sell, and drive the business.

I think about these ads and videos being produced and I can see the board of directors sitting in their glass conference rooms, leaned back in their desk chairs having their Board Meeting Dreams.

credits

released March 26, 2019

Design by Mark Haselmeier with Sean Bray (front cover)

Special thanks to 520 house and associates for their support.

license

all rights reserved

tags

about

power_lunch corporation San Diego, California

subliminal sound design since 2016.

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